Home > Sectors > Asset Production > Questions Every Growing Manufacturer Should Be Asking

Questions Every Growing Manufacturer Should Be Asking

Watch the short film

Play Video
Why the questions that mattered at one scale stop working for a growing manufacturer, and which ones tend to go unasked at the boundary between functions.

Why it happens

A manufacturer that has grown from a single production line to multiple lines, or from a single site to several, typically formalises each function as it grows — production, quality, procurement, logistics each acquire their own head, their own targets, their own reporting. Each of these functions asks itself good, disciplined questions about its own performance. What growth removes, gradually and without any single decision to remove it, is the informal cross-function conversation that used to happen naturally when the same small group of people ran every function at once. Larry Greiner’s research on organisational growth describes exactly this pattern: the informal coordination that worked at a smaller scale becomes, without changing at all, the constraint at a larger one, because it was never replaced with a formal mechanism for asking the questions it used to answer by accident.

It is worth being specific about what “by accident” means here. In a small manufacturer, the person running production might also be the person who spoke to the key supplier that morning and sat in on yesterday’s customer call — not because any of this was formally part of their job, but because there were few enough people that everyone naturally absorbed context from everywhere. As the organisation grows and each of these becomes a distinct role held by a distinct person, that accidental cross-pollination of context stops happening, and nothing is typically put in its place to replace it, because nobody ever explicitly decided to rely on it in the first place.

This has a further consequence worth naming: the founder or senior leader who used to hold all this context personally often does not notice its loss immediately, because they still feel, subjectively, that they understand the business well. What has actually changed is that the organisation beneath them no longer automatically surfaces the same breadth of information their own judgement once relied on — the leader’s own picture becomes steadily less complete without their own sense of confidence in that picture declining at anything like the same rate, which is part of why the gap tends to be discovered only when a specific, costly decision goes wrong.

The questions that tend to go unasked

The first category concerns ownership of the space between functions. Who is accountable when a production target is raised without anyone checking whether quality inspection, procurement or logistics capacity can absorb the change? This is rarely anyone’s job description, precisely because it belongs to none of the functions on either side of the gap.

The second category concerns which of a function’s current metrics still measure what limits real progress, rather than what was easiest to measure when the function was smaller. A metric built when a manufacturer ran one shift on one line does not automatically remain the right one once it runs three shifts across two sites, and a metric can continue to look healthy long after it has stopped tracking the thing that actually constrains performance.

The third category concerns informal knowledge that has never been made explicit anywhere. Which processes currently depend on one or two people’s personal judgement, built up over years, that has never been written down because it has never needed to be — until the day that person is unavailable and the organisation discovers what it does not actually know about its own operation.

A fourth category, closely related to the first, concerns which decisions used to be made by a single person weighing several functions’ interests at once, and are now made separately by each function weighing only its own. A production schedule change that once involved one person also thinking about quality and logistics implications may now be decided by a production scheduler alone, simply because that is who the decision formally sits with — not because anyone decided the other implications no longer mattered.

Where this shows up

The pattern described here is most recognisable in manufacturers, part of the wider Asset and Production-Based grouping. The same organisational questions appear, under different names, in other sectors.

Questions worth considering

  1. Which decisions currently require informal coordination between functions that used to happen naturally but now depends on specific individuals remembering to have the conversation?
  2. Which of the organisation’s current metrics were designed for a smaller version of the business than the one it now runs?
  3. Where does critical operational knowledge exist only in one or two people’s heads?
  4. Which decisions used to be made by one person weighing several functions’ interests together, that are now split across separate people each weighing only their own?

Your team is facing similar challenges?

Twenty Minutes, Forty Items — questions manufacturer growth
The Riddle Ledger, a brand of Zoom Riddle

Subscribe to The Riddle Ledger

Perspectives are sent as they are published, with no promotional email, and you can unsubscribe at any time.

Sources

Larry E. Greiner, “Evolution and Revolution as Organizations Grow,” Harvard Business Review, Vol. 50, No. 4 (July–August 1972), pp. 37–46; republished as an HBR Classic, Vol. 76, No. 3 (May–June 1998).

Paul Rogers and Marcia W. Blenko, “Who Has the D? How Clear Decision Roles Enhance Organizational Performance,” Harvard Business Review, Vol. 84, No. 1 (January 2006), pp. 52–61.

You need a PDF version for a meeting?

Frequently Asked Questions

Rogers and Blenko’s research suggests the larger risk sits at the boundaries between functions rather than inside any one of them — a manufacturer can have excellent internal discipline in every function and still lose performance at the seams between them.
A practical starting point is tracing a recent delay or quality issue backwards to see whether it originated inside a single function or in the handoff between two — handoff-based causes are the clearest sign that a cross-functional question was never being asked.
A single accountable role can help, but Greiner’s research suggests the underlying issue is structural — informal coordination that worked at a smaller scale needs a deliberate replacement, not simply a more senior person doing the same informal coordination less frequently.
A general instruction to communicate more does not specify which questions actually need to travel between functions, and Rogers and Blenko’s research suggests the value sits in identifying the specific recurring boundaries where decisions stall — a broad encouragement to talk more rarely targets those particular points on its own.
As functions such as production, quality, procurement and logistics acquire their own heads and targets, the informal cross-function conversation that happened naturally when a small group ran everything tends to fade. Larry Greiner’s research describes this pattern, in which informal coordination that worked at a smaller scale becomes the constraint at a larger one.
They still feel, subjectively, that they understand the business well. What changes is that the organisation beneath them no longer automatically surfaces the breadth of information their judgement once relied on, so their picture becomes less complete without their confidence falling at anything like the same rate.
Metrics are often built when a function was smaller and chosen for being easy to measure. One designed for a single shift on one line does not automatically remain the right one across three shifts and two sites, and it can continue to look healthy long after it has stopped tracking the real constraint.
Each function then weighs only its own interests. A production schedule change that once involved one person also considering quality and logistics may be decided by a scheduler alone, simply because that is where the decision formally sits, not because anyone judged the other implications no longer mattered.